Learn about the Success Story of Lenskart (Lenskart Case Study)

Lenskart Success Story Lenskart's transformation from an online contact lens portal to a dominant force in the eyewear industry is a compelling success story. Founded in 2010 by Peyush Bansal, along with Amit Chaudhary and Sumeet Kapahi, Lenskart has disrupted an unorganized sector by introducing innovative solutions, superior quality products, and an Omni-channel retail model. Origins and Growth Peyush Bansal, after a stint at Microsoft and launching Valyoo Technologies, identified the untapped potential in the eyewear market. Starting with Flyrr.com in the US, he ventured into India with Lenskart, offering a wide range of eyewear products including prescription glasses and sunglasses. Business Model and Strategy Lenskart's business model is primarily Direct-to-Consumer (D2C), bypassing intermediaries to maintain control over quality and costs. The company boasts over 5,000 styles of frames and 45 types of lenses, keeping up with trends through an in-house team of designers....